Tea Frappuccino

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Tea Frappuccino

Tea Frappuccino

China's Top Ten Beverage Markets Of The Future Development Pattern Of 4

Sanlu incident must also how much the shadow of some of this year, milk, cash flow and profitability of enterprises is not a very great pressure, will change the war situation, turn around, we must look to the future years. Moreover, many other plant protein drinks: rice milk, corn juice, cereal grains and vegetable protein drink to join, so that animal protein beverage giants psychological pressure exerted by the big!

Currently on the market instead of making profits is the most nutritious breakfast protein drink that lactic acid bacteria. 2008 estimated sales of 80 billion. By pre-Mongolian Cow Sour Yogurt Super Girl has been soaring. Major brand in the future must be in the product packaging and offline activities, fierce competition.

7. Beverage plants

Plants with herbal tea beverage market as being one of the largest category and industry representatives.

2008, in addition to leading the entire industry is almost full loss herbal tea cans, many herbal companies are unable to pay the wages. Prior to these enterprises to enter the herbal industry, there is the mentality of error, holding high play, fantasy, quickly made her famous. The beverage industry, I believe that herbal tea is the most difficult of an industry, not one of competition more intense, but the first of the brand positioning and channel management capabilities too strong. The rivals then collectively commit strategic errors, the pattern of herbal tea industry is also easy to judge, clearly the strength and polarization, there were corpses everywhere, rivers of blood.

Coca-Cola Pepsi although the former Health Workshop herbal tea cart, it is still introduced music herb plants drink. Unfortunately, lack of taste and functional differentiation, the outcome of natural self-evident.

Wong Lo Kat will be able to pose a threat, and only Huangzhen Long and Deng old herbal tea. However, if Huangzhen Long and Deng are not two old music and Master Kong, unity, Wahaha have channels that have financial strength of the beverage giant acquisitions, with its own development, not big as the next few years.

Herbal tea beverage market structure better than the forecast for special purposes. Next few years, Wong Lo Kat will accelerate the process of internationalization of domestic enterprises of these herbal tea - especially canned - are also struggling to produce.

8. Coffee Drinks

Both the national drink coffee beverage brand only "-Ha", "Nestle" and so few, Shanghai, Guangzhou and Shenzhen both have a few regional brands, such as helped Germany, power of God, Moore, Brown, etc., more flavor single, and most of milk coffee, known also low.

In contrast, the coffee market is a segment of the blue ocean. Last year, Wahaha launched Yo Yo milk coffee mediocre. Starbucks coffee or drink bottled beverages, Frappuccino, since the previous two years have been listed in China, complicated by the Pepsi distributor, but the market is not very optimistic about sales.

Japan, several drinks giant, has recently stepped up the coffee market offensive. Kirin use of brand extension, launched a series of afternoon coffee and coffee unicorn.

I infer from previous years of data, the next 5 years of development of coffee drinks should be faster, to keep about 30%, if not the financial crisis, the growth rate should be 40% of the domestic market capacity to break through 10 billion yuan.

"-Ha", "Nestle" market leadership position in the next 5 years can not be shaken. However, it is estimated in addition to Japanese companies will increase investment in coffee drinks, the Taiwan-funded enterprises will come drink the war, many of the new brand will be listed, a coffee beverage brand war inevitable.

9. Flavor drink

Has been unable to find a well-known beverage brands to represent the category, until recent weeks have edited Approximations, comments beer catechu cool, and it was found printed on the label beer flavor catechu cool drinks in large letters.
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